An update for Greg and his ongoing newest venture; as Creative Dirctor of "Tenet",
a lovely "lifestyle pop-up store" in Aspen Colorado, which as noted in the new york times magazine blog
Additionally, Greg has linked other ID alum with this project; Ian Collings, and Bernardo Guillermo & jude heslin-di leo, of Bear and Lion. All, by the way, from Brooklyn NY!
I copy the press release just issued to me by Greg as follows:
CONCEPT SUMMARY
TENET seizes the opportunity to bring premium fashion to an underserved men’s market in the celebrated skiing and shopping town of Aspen, Colorado. Offering both established and emerging labels, founders Jesse Warren and Josh Warren set out to open a lifestyle pop-up store for the high season. TENET’s doors are now open and will bring an elevated aesthetic to Aspen through mid-April.
LOCATION AND STORE
The 1300 sq. ft. space is in one of the most prestigious locations on S. Galena Street - neighboring Prada, Burberry, Polo, Gucci, Dior and Moncler. Designed and built out by owners and friends, the shop features 14-foot ceilings, exposed brick walls and whitewashed wood floors. Some of the store’s highlights include a white birch which is suspended horizontally from the ceiling along the center of the
store, a one-off burlap wrapped chandelier, mirrors framed with salvaged wooden banisters from Brooklyn and custom clothing racks made from industrial copper piping with cast brass fittings. In addition to men’s clothing (outlined below), TENET is selling lifestyle items like a mint condition 1989 Honda GB 500 Cafe Racer motorcycle, vintage cross country skis, snowshoes and a currated selection
of limited edition contemporary furniture. The 800 sq. ft. basement serves as a stock room and temporary studio space for Creative Director Gregory Buntain, who will be using the space to work on projects exclusively for TENET.
BRANDS
TENET carries a focused mix of downtown New York brands mixed with classic American heritage to cater to the haute mountain lifestyle. The store sells clothing by A.P.C., Rag and Bone, Apolis, Gitman Bros. Vintage, By Robert James, KRANE, Unis, Rogues Gallery, Isaora, Etiquita Negra, By Robert James, Patrick Dunaway and COTO along with bags and outerwear from Fjallraven, luggage and winter
gear from Filson and 1000 mile boots from Wolverine. Apart from menswear, the boutique carries select designers for women including Helmut Lang, Bodkin, Generation Love, and Adrienne Landau. TENET carries unique accessories from Tsovet, COTO, Kiel Mead, All For The Mountain, Elizabeth Yarborough, Matt Costa, and furniture and accessories from Gregory Buntain, Ian Collings, and Bear & Lion.
TENET LIFESTYLE
Throughout the season, TENET has been hosting rotating art exhibitions which started with a work by Cameron Gray and currently features work by Philippe Ramette.
Aspen Peak magazine, a Niche Media publication, co-hosted the launch party at TENET on Tuesday, December 29 with hors d’oeuvres and specialty drinks provided by Basil Hayden’s small-batch bourbon whiskey. Further events will be announced to coincide with the Aspen X Games and Aspen Fashion Week in February.
For more information, please contact inquiries@tenetshop.com or Jesse Warren at (516) 724-0121
www.tenetshop.com
307 South Galena Street
Aspen, Colorado
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